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Here I'll take a look at what is going on with popular U.S. children's clothing brand OshKosh B'gosh. As of May 2024, there has been a change: it's now more than ever part of sibling brand Carter's. Don't worry - you can still buy OshKosh B'gosh products, and the brand is still very much alive, but it's clear that it's part of the Carter's umbrella of brands.
What has changed recently?
Here's a bit more in-depth explanation. OshKosh B'gosh used to have its own domain name which was separate from Carter's even though they shared a website which linked the two together. As of May 2024, the OshKosh B'gosh domain name, instead of directly hosting OshKosh B'gosh products, now points to that section of the Carter's website.
To be fair, most people probably won't even notice this change because the website still looks the same - you can still tab between Carter's and OshKosh B'gosh, it's just that the OshKosh B'gosh section doesn't have its own domain name. As far as I can tell, OshKosh B'gosh is here to stay. Only people who are looking at the URL of the website will probably notice this change, so don't worry if you didn't notice this!
Are there more changes to come?
I scoured the internet a bit more, to see if we can infer anything about whether any other changes may be in store for this brand. Is this relatively minor change a harbinger of more changes to come? What might Carter's plans be for the OshKosh B'gosh brand in the further future? To look into this, I checked the SEC filings for Carter's (reference 1) and press releases from Carter's (reference 2). Neither mention any current or planned changes to OshKosh B'gosh.
One item of potential interest is that their CEO retired in March 2024 and they have a new CEO (reference 3). However, we don't know whether this change in leadership was behind this decision to move OshKosh B'gosh away from its own domain and into Carter's - which is not a big change, considering you could previously tab from one to the other anyway.
OshKosh B'gosh has a long history
This brand has survived for over a century so that's another reason I don't see it disappearing. It was originally founded in 1895 in OshKosh, WI, making denim overalls for workers. They then started making little versions of these for kids which became super popular.
In 2005, OshKosh B'gosh joined the Carter's family of brands, but had its own domain name. The change we're now seeing is the dropping of its own domain name. Yet OshKosh B'gosh is still a distinct brand of its own within the Carter's family - you can see its products separately in its own tab on the Carter's website.
The future of OshKosh B'gosh
It's clear that OshKosh B'gosh is not leaving, and you can find all the OshKosh B'gosh products from the Carter's home page. You can still tab between the two brands, and they still share a combined cart and a checkout.
You heard it first at GoodKidsClothes.com - where children's clothes shouldn't cost the earth!
Cited sources
1. SEC filings | Carter’s, Inc. (2024, June 10). Carter’s, Inc. https://ir.carters.com/financial-information/sec-filings
2. Press releases | Carter’s, Inc. Carter’s, Inc. https://ir.carters.com/news-releases
3. Carter’s, Inc. announces leadership changes | Carter’s, Inc. (2024, January 12). Carter’s, Inc. https://ir.carters.com/news-releases/news-release-details/carters-inc-announces-leadership-changes
Ultimately, for the most up to date information, the user should consult the original page at https://goodkidsclothes.com/what-is-happening-with-oshkosh-bgosh/